For my internship, I developed a brand identity to commemorate the 50th Anniversary of Southern Exposure (SOEX,) one of San Francisco’s longest-operating arts non-profits. The process began with extensive research on the organization, pinpointing the values and history most important to emphasize and celebrate in this design. I worked closely with their team in the process of developing a system that is future-facing, inviting, inclusive, and celebratory of SOEX’s legacy while expressing the flamboyant and dynamic spirit of the organization today.